How REMONDIS uses Mate for successful social media communication, enabling more than 50 subsidiaries to speak with one brand voice
REMONDIS, a global leader in recycling, service and water, thoroughly reworked its social media strategy with the introduction of Mate in order to show up online more visibly and more consistently. Nelson Michalski, Marketing and Corporate Communications Officer, gave us a fascinating look at how Mate helped revolutionise the way content is created across the company.
“For the first time our content scales without the brand suffering. Every team works from the same brand foundation. What used to take days is done in minutes. Always on-brand.”
Before Mate: a colourful muddle
Before Mate came into play, social media at REMONDIS was fairly fragmented. Different teams and subsidiaries ran their social accounts independently, which was not always in line with a consistent brand presence. The need for a central solution that strengthens brand identity and makes communication more effective kept growing.
Why Mate was the perfect choice
Purpose-built for the needs of brand communication, Mate arrived at exactly the right moment. With its smart design system, even employees without design skills can create professional content that is guaranteed to be on brand. That has allowed the various REMONDIS locations to create content independently while still speaking a common visual language and representing the brand consistently.
The positive effects of Mate
The results speak for themselves: since REMONDIS started using Mate, not only have follower numbers risen, interactions with the brand have increased too. The software's ease of use has made content creation more efficient and improved teamwork. Nelson particularly highlights how quickly and effectively posts can now be produced, which noticeably eases processes and strengthens REMONDIS' visibility on social media.
“Now you can tell immediately: this channel is part of REMONDIS. That makes social media work far easier and much better looking.”
What the future holds
REMONDIS sees great potential in rolling Mate out internationally across the group, to make communication even more consistent worldwide.
Set your brand guidelines. Mate does the rest.
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