“For the first time our content scales without the brand suffering. Every team works from the same brand foundation. What used to take days is done in minutes. Always on-brand.”
Anna Ephan
Head of Marketing & Brand Lead @ REMONDIS
“Mate lets us move faster and more flexibly than before, without waiting for design resources. It's so easy to use — the template library and the editor are really intuitive and clear.”
Sascha Meyer
Senior Director Online Marketing @ SPORTFIVE
“With Mate we can simply create animated image and video content ourselves, without tying up our in-house designers with every small job.”
Robert Rogalla
Content Writer @ Böllhoff
Why brands drift
Without clear rules, a brand breaks in look and feel.
Sales, marketing, HR — everyone produces content every day. Everyone uses ChatGPT and the like. None of those tools knows your brand.
One hub for creation, governance and brand checks.
LLMs generate content — but they don't know your brand. Mate stores your rules and enforces them.
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Your rules apply to every generation.
Colours, type, logos, tone of voice and imagery live centrally in the hub. Set once, they apply to every generation. And Mate gets to know your brand better with every use.
Create social post…
People who have never prompted get going right away.
No AI expertise required. Guided prompts get everyone on the team started — including the 90% who aren't designers.
Admin access
Every use of AI stays traceable.
Roles, permissions and approvals at enterprise depth, from strict to free. That ends shadow AI and makes every use traceable.
No asset ships unchecked — not even from Canva.
Checks every output against your guidelines — including assets from Canva or other tools. Consistent across teams and channels.
Create→Approve→New rules
Every approval improves the next generation.
Admins approve content — and those approvals become new rules. Mate learns your brand with every loop, and the brand keeps evolving with it.
Logos and image worlds come straight from your DAM.
Connect your DAM — Frontify or Papirfly, for example — and pull logos, image worlds and approved material straight into Mate. Plus MCP and API connections to scheduling and HubSpot.
One brand foundation. Every output checked.
Mate keeps your brand rules in one place, checks every output automatically and gives you full control over roles and approvals.
Brand guidelines✓ saved
Colours
Typografie
Cabinet Grotesk · headlinesSatoshi · body copy
Tone of voice
dependabledown-to-earthlong-established
Logo
⚓⚓
Brand guidelines, centralised
Colours, typography, logos, tone of voice and imagery in one place. Set once, applied to every output.
Brand Validation Agent0% on-brand
✓ Colour palette correct
✓ Logo clear space respected
✓ Typography on-brand
! Contrast too lowFix
✓ Approved automaticallyThreshold: 90%
Brand Validation Agent
Scores every asset for brand consistency. Above the threshold it is approved automatically, below it the feedback process starts. Approvals never pile up.
GovernanceEnterprise
Degree of freedom
Adminfull access
Brand managerguidelines & approvals
Teamcreation within limits
Roles & approvals
Degrees of freedom per role, from strict to free. Control stays with you.
And there's more.
We meet every compliance requirement. Even banks with especially strict guidelines rely on Mate.
Model agnostic
Mate picks the best model for your task — or you decide yourself, per use case and compliance level. No vendor lock-in, all leading models included.
Security first
Your prompts and assets never train someone else's model. Four building blocks that pass any compliance review — EU AI Act included.
Configurable
Individual brand guidelines per organisation and team.
Enterprise-ready
Central governance, roles, permissions and approvals for the entire company.
Brand-finished output
Agency look instead of generic. A finished asset instead of raw material.
Brand-trained imagery
Your own image worlds with series consistency across whole campaigns.
Scale
Multi-language & formats
Across languages, formats and channels. The layout adapts automatically.
How Mate differs from LLMs and design tools.
Making brand rules machine-readable takes time. Mate handles that — and enforces them on every generation.
vs. ChatGPT, Claude & Gemini
LLMs don't know your brand.
- Brand rules stored once, not re-explained with every prompt
- A finished asset instead of raw material to rework
- Guided prompts, no AI expertise required
- Governance over AI usage. Shadow AI ends here.
vs. Canva
More than a brand kit. An enforced system.
- AI as architecture, not a button bolted on top
- A design system that can't be worked around
- More usage makes the brand more consistent, not less
- Also checks assets created in other tools
Who works with it
One hub, many needs.
Every department needs something different — and gets it from the same brand foundation.
Who needs content
MarketingCampaigns, social posts, ads
SalesPitch decks, one-pagers
Employer brandingJob ads, careers posts
EventsTrade fair graphics, roll-ups
Regional officesLocal visuals in the group brand
What Mate produces
TemplatesApproved templates per channelLive
AI LayoutsSlide combinations, adaptationsLive
AI ImagesImage styles and your own image worldsLive
AI TextCaptions, emails and moreLive
Brand Validation AgentScores every asset against your guidelinesBeta
Governance LayerRoles, permissions and approvalsQ4
AI print documentsPrint-ready data in CMYKQ4
You don't just get software. You get a team.
AI adoption rarely fails on the whether — it fails on the how. Our experts set up your brand guidelines with you and guide your team through adoption. In person, with experience from many brands.
- Personal onboardingWe set up your brand guidelines together with you.
- A dedicated contactA team that knows your setup. No ticket queue.
- Brand and AI expertsAdvice from people who understand both — whenever you need it.
The impact on your brand.
The KPIs CMOs and marketing leads actually watch — measurably better with Mate.
0 %
of assets on-brand from the first draft
The Brand Validation Agent scores every asset and keeps brand consistency high — across every team and channel.
0 %
less time spent on feedback and approvals
Teams save around 80% of the time otherwise lost to revision loops and manual sign-off — anything on-brand goes through automatically.
0out of 10
employees create content themselves
Guided creation makes the whole team productive — no design background needed. Adoption instead of endless training.
Mate stories.
How companies scale their content production with Mate.
Video
Video
How Böllhoff creates engaging motion content with Mate
Video
How STOCKMEIER turns every department into a content creator
Video
How S Payment saves a lot of time with Mate
Set your brand guidelines. Mate does the rest.
Or talk to us.
Content from Mate. And what's coming next.
Browse our blog or the Mate Docs, or listen to our podcast.
