4.8/5 @ 
The AI hub for on-brand content
Set your brand guidelines once. Mate turns them into on-brand images, copy and layouts. Always in your branding.
20-minute demo, no commitment, same-day reply
“For the first time our content scales without the brand suffering. Every team works from the same brand foundation. What used to take days is done in minutes. Always on-brand.”
Anna Ephan
Head of Marketing & Brand Lead @ REMONDIS
“Mate lets us move faster and more flexibly than before, without waiting for design resources. It's so easy to use — the template library and the editor are really intuitive and clear.”
Sascha Meyer
Senior Director Online Marketing @ SPORTFIVE
“With Mate we can simply create animated image and video content ourselves, without tying up our in-house designers with every small job.”
Robert Rogalla
Content Writer @ Böllhoff
Why brands drift
Without clear rules, a brand breaks in look and feel.
Sales, marketing, HR — everyone produces content every day. Everyone uses ChatGPT and the like. None of those tools knows your brand.
One hub for creation, governance and brand checks
LLMs generate content, but they don't know your brand. Mate stores your rules and enforces them.
Brand guidelines
Your rules apply to every generation.
Colours, type, logos, tone of voice and imagery live centrally in the hub. Set once, they apply to every generation. And Mate gets to know your brand better with every use.
Guided creation
People who have never prompted get going right away.
No AI expertise required. Guided prompts get everyone on the team started, including the 90% who aren't designers.
Governance & guardrails
Every use of AI stays traceable.
Roles, permissions and approvals at enterprise depth, from strict to free. That ends shadow AI and makes every use traceable.
Brand check
No asset ships unchecked, not even from Canva.
Checks every output against your guidelines, including assets from Canva or other tools. Consistent across teams and channels.
Agents in loops
Every approval improves the next generation.
Admins approve content, and those approvals become new rules. Mate learns your brand with every loop, and the brand keeps evolving with it.
Integrations
Logos and image worlds come straight from your DAM.
Connect your DAM, Frontify or Papirfly, for example, and pull logos, image worlds and approved material straight into Mate. Plus MCP and API connections to scheduling and HubSpot.
And there's more.
We meet every compliance requirement. Even banks with especially strict guidelines rely on Mate.
Model agnostic
Mate picks the best model for your task — or you decide yourself, per use case and compliance level. No vendor lock-in, all leading models included.
Security first
Your prompts and assets never train someone else's model. Four building blocks that pass any compliance review — EU AI Act included.
Configurable
Individual brand guidelines per organisation and team.
Enterprise-ready
Central governance, roles, permissions and approvals for the entire company.
Brand-finished output
Agency look instead of generic. A finished asset instead of raw material.
Brand-trained imagery
Your own image worlds with series consistency across whole campaigns.
Scale
Multi-language & formats
Across languages, formats and channels. The layout adapts automatically.
How Mate differs from LLMs and design tools
Making brand rules machine-readable takes time. Mate handles that — and enforces them on every generation.
The same prompt„Social post: Always striving for excellence“
Generic LLMBrand score 38
Doesn't know your brand
- 1Wrong typeface
- 2Colours not from the brand
- 3Logo missing
- 4Layout not from the template
MateBrand score 96
Enforces your rules
- ✓Brand rules stored once
- ✓A finished asset, ready to use
- ✓Guided prompt, no AI expertise needed
- ✓Approval and governance included
On the right a real Gerresheimer template. The left side is an illustrative recreation; brand scores are examples.
Show the detailed comparisonHide the comparison
| Generic LLM | Design tool |  | |
|---|---|---|---|
| Brand rules stored permanently | – | ~ | ✓ |
| A finished asset instead of raw material | – | ✓ | ✓ |
| Guided prompts without AI expertise | – | – | ✓ |
| A design system that can't be bypassed | – | – | ✓ |
| Governance over AI usage | – | ~ | ✓ |
| Also checks assets from other tools | – | – | ✓ |
Who works with it
One hub, many needs
Every department needs something different — and gets it from the same brand foundation.
Who needs content
MarketingCampaigns, social posts, adsSalesPitch decks, one-pagersEmployer brandingJob ads, careers postsEventsTrade fair graphics, roll-upsRegional officesLocal visuals in the group brand
What Mate produces
TemplatesApproved templates per channelLiveAI LayoutsSlide combinations, adaptationsLive
AI ImagesImage styles and your own image worldsLiveAI TextCaptions, emails and moreLive
Brand Validation AgentScores every asset against your guidelinesBeta
Governance LayerRoles, permissions and approvalsQ4
AI print documentsPrint-ready data in CMYKQ4
You don't just get software. You get a team.
AI adoption rarely fails on the whether — it fails on the how. Our experts set up your brand guidelines with you and guide your team through adoption. In person, with experience from many brands.
- Personal onboardingWe set up your brand guidelines together with you.
- A dedicated contactA team that knows your setup. No ticket queue.
- Brand and AI expertsAdvice from people who understand both — whenever you need it.
The impact on your brand
The KPIs CMOs and marketing leads actually watch — measurably better with Mate.
94 %
of assets on-brand from the first draft
The Brand Validation Agent scores every asset and keeps brand consistency high — across every team and channel.
80 %
less time spent on feedback and approvals
Teams save around 80% of the time otherwise lost to revision loops and manual sign-off — anything on-brand goes through automatically.
9out of 10
employees create content themselves
Guided creation makes the whole team productive — no design background needed. Adoption instead of endless training.
Mate stories
How companies scale their content production with Mate.
Video
Video
How Böllhoff creates engaging motion content with Mate
Video
How STOCKMEIER turns every department into a content creator
Video
How S Payment saves a lot of time with Mate
Set your brand guidelines. Mate does the rest.
Or talk to us.
Content from Mate And what's coming next
Browse our blog or the Mate Docs, or listen to our podcast.
