Generic AI does not know your brand
ChatGPT and Microsoft Copilot are assistants for everything. They write copy and generate images, but they know neither your templates nor your visual world, and they check nothing against your rules. Mate is built for that.
ChatGPT, Copilot
Universal assistants: strong at drafting copy, ideas and generic images. No layout, no templates, no brand check. Every colleague gets a different result.
Mate
Brand hub: templates, image styles from reference photos, AI text with brand voice and a brand score for every asset. The result is a finished, on-brand asset, not raw material.
Side by side
| ChatGPT and Copilot | Mate | |
|---|---|---|
| Brand rules stored permanentlyCustom instructions vs. templates, image styles and rule set | ◐ | ✓ |
| Finished asset instead of raw material | – | ✓ |
| Templates that cannot be bypassed | – | ✓ |
| AI images from your own visual world | – | ✓ |
| Real products artefact-free in new scenes | – | ✓ |
| Brand score for every asset (Brand Validation Agent) | – | ✓ |
| Approval flow and roles | – | ✓ |
| Guided prompts without AI skills | – | ✓ |
| Hosted in Frankfurt, no model training with customer dataEnterprise editions offer EU options; consumer versions do not | ◐ | ✓ |
✓ Yes◐ Partly– No
When Mate is the better choice
- Several people should create content that looks like it comes from one brand
- You want to end shadow AI: one tool with a GDPR basis instead of ten consumer accounts
- The result should be a finished asset, ready for social, print or web
- Approvals and traceability are mandatory
When ChatGPT or Copilot are enough
- Copy, ideas and summaries for your own use
- Individuals without a need for brand consistency
- Images as inspiration, not for publication
Mate alongside ChatGPT and Copilot
Many customers keep using Copilot or ChatGPT for research and everyday copy. Everything that goes public is created and checked in Mate.
Frequently asked questions
Mate works with leading models from several providers, embedded in templates, image styles and the Brand Validation Agent. Customer data is never used for training.
As of October 2026, based on publicly available product information from the vendors. Products change; we welcome corrections.
Set your brand guidelines. Mate does the rest.
Or talk to us.
