Brand portal or AI Creation Hub?
Papirfly is a brand management portal with templates and asset management. Mate builds on that: templates anyone can use, AI images from your own visual world and a brand score that checks every asset.
Papirfly
Brand portal for groups: template production, asset management and brand guidelines in one platform. Established, extensive, built for administration.
Mate
AI Creation Hub: templates plus AI images, AI text and Brand Validation Agent, usable without training. Guided set-up with the Mate team, hosted in Frankfurt.
Side by side
| Papirfly | Mate | |
|---|---|---|
| Brand rules stored permanently | ✓ | ✓ |
| Templates that cannot be bypassed | ✓ | ✓ |
| AI images from your own visual worldMate: image styles with reference photos, feature chips, Image Chat | ◐ | ✓ |
| Real products artefact-free in new scenes | – | ✓ |
| Brand score for every asset (Brand Validation Agent) | – | ✓ |
| Approval flow and roles | ✓ | ✓ |
| AI translation inside the image | ◐ | ✓ |
| Hosted in Frankfurt, no model training with customer data | ◐ | ✓ |
| Self-serve entry from €19 per user | – | ✓ |
✓ Yes◐ Partly– No
When Mate is the better choice
- You want AI imagery from your own visual world instead of stock and shoots
- Teams should start without training, including sales, HR and locations
- A brand score should speed up approvals instead of checking every asset by hand
- You want to start small and scale with the brand
When Papirfly fits
- You mainly need a comprehensive brand portal with guidelines and DAM
- Template production is already set up and AI plays no role
- Central administration matters more than self-serve in the teams
Frequently asked questions
Figma templates can soon be brought over with the Figma importer. For other formats the Mate team rebuilds the template library together with you in the Enterprise plan.
As of October 2026, based on publicly available product information from the vendors. Products change; we welcome corrections.
Set your brand guidelines. Mate does the rest.
Or talk to us.
