Böllhoff, a global leader in fastening technology, significantly improved its international marketing processes by introducing Mate. With Mate, Böllhoff optimised its social media presence and secured a consistent look across every channel.
Decentralisation as a challenge
Before Mate was introduced, Böllhoff faced the task of ensuring consistent brand communication within a historically grown, decentrally organised company. The many marketing leads across countries can and should run their own social channels independently. That made it very hard for the company to review and protect its corporate design.
Mate as the solution for efficient marketing
Mate proved to be the ideal way to master these challenges. Thanks to the software's intuitive simplicity, employees worldwide can create professional content that always matches the corporate design, even without design skills. That lets Böllhoff make sure all content speaks one visual language and represents the brand consistently.
Improved social media communication
Since introducing Mate, Böllhoff has seen remarkable improvements in its social media communication. Teams can now create CD-compliant content quickly and easily, which has increased both the frequency and the quality of posts. The ability to create animations and combine several images into dynamic posts is especially popular. That saves not only time but also cost.
“We can simply create engaging motion content without having to tie up our in-house designers with every small job.”
Robert RogallaContent Writer, Böllhoff GroupTime and cost savings with Mate
With Mate, Böllhoff has made its marketing activities more efficient and more consistent. International and local teams can create high-quality content on their own, which boosts efficiency while saving cost. Visibility and interaction on the social channels have improved considerably since.
